Grow Revenue & Provide Customer Solutions with SEO by @adammelson
Reliable Acorn 3:11 PM revolveconf
TL;DR: When it comes to SEO, don't just think about Google. You'll miss opportunities.
Sure, you might rank on Google, but what happens when someone calls you?
Don't just think about short-tailed keywords, lower in the sales funnel. Consider long-tailed questions for people who might not know about your solution yet.
What other websites do customers search, to find your products or services? Amazon? Reddit?
What do customers see when searching for your business? Bad reviews? Deal with the results.
Do you see rich snippets or knowledge graph answers? Are they bad or inaccurate? Maybe your sites can show up, if you provide better answers.