Keynote: Cohesive User Experience presented by Cameron Moll
Reliable Acorn 8:55 AM fusionday15TLDR: Rethink the way you think about mobile experiences.
Responsive design is great and important but it has limitations: we're making decisions for the user. For example- can users pinch-and-zoom? This shows the limitations of this model.
Elective UX. Lets users control their experience. There might be times where this is a better option. Unfortunately, the technology is not here, yet. Wouldn't it be great to be able to pinch-and-zoom to refactor the experience?
Unified UX. This might be the next movement, after responsive design: make it work everywhere. When we switch between a browser and an app, we should have a consistent experience. It's hard to tell what "mobile" means, these days. That's why a consistent experience with Unified UX is so important.
Two facets of Unified UX:
- Form and Function. In the past we've put function over form. A lack of unified form can lead to a loss of trust in the function. It can be a real challenge to use responsive design on websites with complex filtering.
- Data Symmetry. Data should be maintained as you switch between devices.
The best interface is the one within reach. Let people switch between their devices, seamlessly.
- Inventory all the elements that comprise the user experience, and unify them as much as possible.
- Store session data in the cloud, rather than locally.
- Consider using web views when developing your native app.
- Replace 'click' with tap or press and 'mobile' with ??? (you decide).
- Respect mental models. They will take lessons from elsewhere and apply it to your experience.