Reliable Acorn dot org

When I'm out-and-about (whether it's a meetup, or a conference) this is where you'll find my thoughts.

How to Build a Revenue Generating Robot by @EricBoggs #bmancsc

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TL;DR: You can build a revenue-generating robot for your business by automating many mundane tasks.


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Gamification: A Game Changer for Business by Hadas Kashir #bmancsc

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TL;DR: Gamification is an excellent way to motivate people- no matter what you need from them.


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The Behavioral Marketing Manifesto by @_DaveWalters #bmancsc

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TL;DR: Revenue trumps all ills.


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Triggering the Unconscious Mind for Unthinkable ROI by JeanetteMcMurtry #bmancsc

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TL;DR: We need to move from "unique selling propositions" to "emotional selling propositions."


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Future of Marketing Productivity by Stephen Forbes #bmancsc

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Sorry- my phone crashed during this presentation and I lost all my notes...

TL;DR: As marketers we need to educate our customers to know all the benefits we can give them, in exchange for their data. 


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How to Win at B2B E-Mail Marketing (@bmacarolinas)

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TLDR: Email is not dead. Email = winning.


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Local SEO with Chris Ratchford (@prodentite)

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TLDR: There are lots of recent changes in local listings. Don't panic- there will always be changes. Let them settle and take time to figure them out.


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Using Periscope for Your Business by William Wilson

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TLDR: What makes Periscope effective is the same thing that makes other social media effective: make genuine connections.


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What I learned @fusionconf #fusionday (Sept 3, 2015)

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I'm not a User Experience (UX) professional. That doesn't stop my marketing clients from asking me UX questions. When I heard about Fusion Day, I decided to attend.

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We Will All be Game Developers by Hunter Loftis

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TLDR: game development can teach you how to build better user interfaces.



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Keynote: Cohesive User Experience presented by Cameron Moll

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TLDR: Rethink the way you think about mobile experiences.




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Finding Your Sassy Tribe presented by Mina Markham

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TLDR: Everyone needs to be part of a tribe. Don't be a jerk and you can belong to one, too.



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Usability Testing for your UI presented by Amanda Lange

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TLDR: You can make your software better with just a little testing.



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Confusing UX with UI Can Cost You presented by Mariah Hay

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TLDR: UX is not UI; UX should be everywhere in your organization. It's all about empathy.



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Using Microsoft Edge and Vorlon.JS to Create a Better Web Experiencepresented by Joe Raio

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TLDR: Microsoft Edge and Vorlon.JS can team up to help you produce a better usesr experience.



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Designing the Product vs. Designing the Experience presented by GilbertLee

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TLDR: UX can be summed up by: the product, the person, and the business.



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Keynote: Learn It Forward presented by Dr. Leslie Jensen-Inman

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TLDR: Make education central to your organization. 



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