We need to move from "unique selling propositions" to "emotional selling propositions."
Sorry- my phone crashed during this presentation and I lost all my notes...
TL;DR: As marketers we need to educate our customers to know all the benefits we can give them, in exchange for their data.
Reliable Acorn 6:04 PM BMA CarolinasTLDR: Email is not dead. Email = winning.
Reliable Acorn 6:32 PM Charlotte NC Digital Marketing Meetup
TLDR: What makes Periscope effective is the same thing that makes other social media effective: make genuine connections.
Reliable Acorn 2:26 PM fusionday15I'm not a User Experience (UX) professional. That doesn't stop my marketing clients from asking me UX questions. When I heard about Fusion Day, I decided to attend.
TLDR: Rethink the way you think about mobile experiences.
TLDR: You can make your software better with just a little testing.
can be summed up by: the product, the person, and the business.
Reliable Acorn 8:53 AM fusionday15
TLDR: Make education central to your organization.